7/23/18 9:30am pst - Founder and CEO of Track Maven, Allen Gannett, joins Janeane to talk about his latest book, The Creative Curve

What do DEAR EVAN HANSON, Netflix, Black-Ish, YouTube,and Ben & Jerry's have in common? In the new book, THE CREATIVE CURVE: How to Develop the Right Idea, at the Right Time, Allen Gannett, a Forbes and Inc. “30 Under 30” awardee, discusses the science and patterns behind innovation to reveal the truth behind creative success. Gannett looks at just what make for "creative genius." and how we all have the ability to achieve it. FOUNDER AND CEO OF TRACK MAVEN ALLEN GANNETT EXAMINES THE SCIENCE BEHIND COMMERCIAL “HITS,”AND HOW TO ENGINEER MAINSTREAM SUCCESS THE CREATIVE CURVE: How to Develop the Right Idea, at the Right Time By Allen Gannett "THE CREATIVE CURVE takes on one of the most pernicious beliefs about creativity -- that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality. Seasoned with lively anecdotes, THE CREATIVE CURVE will take you through the science and practice of creativity so that you can start tapping into your own breakthroughs.” — Daniel Pink, author of WHEN and TO SELL IS HUMAN …”stimulating…” “Gannett offers the ideal balance of valuable instruction, accessible writing, and refreshing stories, providing tangible evidence that the creative process he advocates actually works for businesspeople.”- Publishers Weekly